Market Entry via Trade Shows: Middle East & Asia

Trade shows remain one of the fastest ways to gain exposure and connect with qualified buyers—but entering new markets requires more than just showing up. This session explores how Thai and ASEAN businesses can strategically use trade fairs to enter the Middle Eastern and Asian markets with clarity and measurable results.

What You Will Learn
• How to choose the right trade shows by industry and region
• Booth strategy, cultural expectations, and lead conversion tactics
• Insights on business behavior in key markets like UAE, Japan, and Korea
• Case studies from Thai brands who expanded via regional exhibitions
• Tips for partnerships, follow-up, and ROI tracking

Who Should Attend
• Thai businesses looking to expand internationally
• Exporters and brand owners in F&B, home & living, wellness, and fashion
• Trade officers and marketing professionals managing cross-border exposure
• SMEs preparing for upcoming regional expos

ON-GOING EVENTS

How to Find & Work with Local Partners in Thailand

Learn how to identify, evaluate, and collaborate with local partners in Thailand. This session offers hands-on insights into partnership models, cultural dynamics, and legal safeguards—empowering you to build reliable, long-term relationships that support market success. Especially valuable for exporters, distributors, and startups entering the Thai business landscape.

Doing Business in Thailand: Real Challenges, Key Talks

Uncover the real challenges of doing business in Thailand. This session presents hard truths, case studies, and firsthand insights into what works—and what doesn’t—when entering this complex yet opportunity-rich market. Ideal for anyone considering or currently navigating business operations in Thailand.

New to Thailand? What You Need to Know

This session is designed for business owners, consultants, and professionals who are new to Thailand and need practical knowledge to navigate the local business environment.

Challenges and Solutions for Small Businesses Entering Thailand

Entering the Thai market can be tough for small businesses. This session outlines common pitfalls, from cultural disconnects to legal constraints, and offers actionable solutions based on real-world SME experiences. Ideal for founders and startups looking to establish or stabilize their presence in Thailand’s competitive but opportunity-rich environment.

Trade Show Strategies in Thailand: How to Maximize Exposure & ROI

Make the most of your trade show presence in Thailand. This session shares proven strategies to select the right events, engage effectively, and turn booth traffic into real business. Learn what works in the Thai exhibition scene—and how to measure ROI beyond just brand exposure. Ideal for exporters and marketers.

Building and Managing Distributor Networks in Thailand

Master the essentials of building a distributor network in Thailand. This workshop covers sourcing, managing, and scaling local distribution partners—while addressing key legal, operational, and cultural factors. Designed for brands and exporters ready to grow through retail, wholesale, or multi-channel strategies across Thailand.

Coffee & Connect: Entrepreneurs Meetup

Meet fellow entrepreneurs and business minds in Bangkok over coffee and conversation. This meetup is a casual space to share ideas, ask questions, and connect with others building something bold—whether locally or internationally. Perfect for founders, startup teams, and professionals expanding into Southeast Asia. No speeches, just real talk.

Coffee & Connect: Digital Nomad Meetup

Looking to meet like-minded people while working remotely in Thailand? Join our casual meetup for digital nomads and freelancers to connect over coffee, ideas, and conversation. A great way to expand your network, discover local resources, and make your time in Bangkok more meaningful—no pressure, just genuine connection.

Coffee & Connect: Entrepreneurs Meetup

Coffee & Connect: Digital Nomad Meetup

Forecasting Global Market Trends 2025–2030

Gain future-facing insight into where global markets are heading. This session explores trends and disruptions that will shape international business from 2025 to 2030, helping Thai brands and exporters prepare for long-term success. Essential for those planning expansion, product innovation, or sustainable strategy in shifting global landscapes.

Expanding via Tourism: How Thai Products Gain Attention in ASEAN

Tourism can be your brand’s most underrated marketing channel. This session reveals how Thai products gain exposure and market traction across ASEAN through tourist pathways—from airports to hotels and beyond. Ideal for brand owners, marketers, and developers looking to scale regionally through lifestyle-driven visibility and smart positioning.

Market Entry via Trade Shows: Middle East & Asia

Discover how to use trade shows as a launchpad into Middle Eastern and Asian markets. This session offers region-specific insights, booth strategies, and post-show conversion tips. Learn from real cases where Thai businesses gained visibility and market access through exhibitions across Dubai, Tokyo, Seoul, and more. Ideal for growth-focused exporters.

Competitive Pricing Strategy for US Market

Succeeding in the US takes more than a great product—it takes the right price. This session helps Thai businesses develop competitive pricing strategies for American buyers, distributors, and retailers. Learn how to balance cost, margin, and market fit to gain traction in one of the world’s most demanding markets.

Legal Preparation for International Trade Exhibitions

Before you step onto the international stage, know your legal ground. This session equips Thai businesses with the legal tools and awareness needed to exhibit confidently abroad—covering contracts, customs, IP, and post-show risk. A must for brands preparing for trade fairs across the US, EU, Middle East, and Asia.

Training Thai Teams for Global Business Expansion

Global expansion requires more than strategy—it needs people who are ready. This session shows how to equip Thai teams with the skills and mindset for international markets. Learn how to overcome cultural gaps, align workflows, and create confident teams that represent your brand across borders. A must for growth-focused businesses.